About Us

Semi-Social is a jewellery and lifestyle label shaped by architecture, street style, and urban storytelling.

We curate accessories like objects — sculptural, stackable, and a little off-centre. Every piece holds a mood: something visual, something personal, something in between.

Semi-Social started as a jewellery brand, but we’re growing into more.
Expect future collections that explore architecture-inspired prints, design ephemera, and city-coded visuals.
Think: built form meets soft detail. Small-scale objects with spatial energy.

A collective designed in Aotearoa, made for city living.
This brand is for the semi-bold — the ones who live in-between: statement and simplicity, structure and softness, style and substance.

Read more on our blog: The Edit – Semi Social Collective