Why Both? - Jewellery, architecture, and the refusal to pick a lane.
People love categories.
They want you to pick one — fashion or design, digital or physical, creative or commercial, niche or broad.
But Semi-Social was never meant to sit neatly on one side.
This brand lives at the intersection:
Accessories and architecture. Fashion and form. The soft and the structural.
Jewellery was the entry point.
A way to design at a scale that’s personal — to build small, wearable objects that carry weight without needing words.
Architecture, on the other hand, is about systems.
It’s the backdrop. The framing device. The larger structure that shapes how we live and move — and how we see ourselves in a space.
I’ve always lived between these things.
In high school, it started with an interest in architecture photography — noticing shapes, shadows, space. That turned into a degree in Spatial Design, then a Master’s in Architecture, and eventually a thesis that blurred the lines between built form, culture, and care.
I’ve worked in studios, drawn the plans, written the theory.
But I also grew up in a different visual world — one shaped by 90s and 2000s R&B, street style, music videos, stacked rings and statement hoops. That culture didn’t contradict my design work. It informed it.
The archive and the accessory are both part of the same language.
So why not both?
This space is for the in-between.
For people who like fashion but notice facades.
Who collect objects and references.
Who build moodboards like masterplans.
Semi-Social isn't a brand with a business plan.
It’s a practice. A studio. A visual essay in slow motion.
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🖤
Written by the one behind Semi-Social